The whole survey seemed like it was written by someone who knows nothing about cycling. I would recommend that you learn about your audience before trying to design something for them, especially if you want to do it "better."
I think next year will be my strongest cycling year.
I started a twitter account @SempreCycling
Bianchi Sempre 105
Sometimes a headwind is really a tailwind, and sometimes a tailwind is really a headwind, to your development. Deep Thoughts.