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Two skinny J's
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Actually it was an expression coined from Andy Warhol, who said in 1968 that "In the future, everyone will be world-famous for 15 minutes." The phenomenon is often used in reference to figures in the entertainment industry or other areas of popular culture, such as reality TV and YouTube.

Hope it never happens to me. Always thought media hounds were the biggest bunch of Bozos.
 
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