The free beer thing is kind of a joke - I'm not really much of a drinker. The last time I had a beer was in January. One of my co-workers passed away, and after his funeral, some of us went to lunch. I toasted Dave with a frosty Heineken. At Outdoor Retailer a few weeks later, I had a half a glass of beer, but that was only because it was a local micro-brew I hadn't tried before. But I do enjoy the party atmosphere at trade shows when they bust out the beer and everyone can just kick back and chill, and not talk sales.BTW if you are over in these parts, after all you are only in this for the beer, this time Id buy.