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I'm trying to identify the bike shop on this label. It's on a 1972 Atala frame. The right side of the sticker is still intact, but all the writing has been worn off the left side.

The name ends in "UNS" -- looks like it might have said "BRUNS"? Below that I can make out the end of what might be the word "ENTERPRISES" -- I can definitely make out the "PRISES," but the letters before that don't look like "ENTER". But I can't think of what other word it could have been. Maybe someone's name? There's an address on Santa Monica Blvd. in Santa Monica, but the street number is not legible. There's also a phone number ending in 393-1828, but I've googled that and it's now a residence.

Anybody?
 

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