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SAN CARLOS, Calif. - Sept. 18, 2009 - On Oct. 1, 2009, Ritchey Design will launch the Ritchey Product Upgrade Program with With this new program, customers who purchase select Ritchey products from can upgrade / trade-in their item for "Ritchey Bucks" that can be used to purchase an upgraded version of the item or any other component on

"The loyalty program with is a way for us to reward our customers who make Ritchey an integral part of their rides," said Steve Parke, Ritchey Design general manager. "When times are tough, as they are now, it's hard to justify upgrading your bike. We hope this program will make it easier for our customers to try our great products and upgrade if they wish."

Customers have the opportunity to participate in the Ritchey Product Upgrade Program with every purchase of Ritchey Design saddles, pedals, wheels or carbon forks made after Oct. 1, 2009 on and fulfilled through Ritchey Design retailers. Customers register their purchase with using their Ritchey product receipt numbers, allowing them to exchange their Ritchey products for Ritchey Bucks when they're ready to upgrade their gear. When possible, Ritchey Design retailers will fulfill upgrade program orders placed on

The offer to upgrade Ritchey Design products is valid beginning on the purchase date, extending up to 18 months after the initial purchase date. The Ritchey Product Upgrade Program guarantees customers 25 to 80 percent of a product's retail value depending on the product's age. Please refer to for a breakdown of the product trade-in values offered throughout the 18-month period.

To be considered for the upgrade program, Ritchey Design products must be in good working condition and have no material damage beyond normal wear and tear. The products must also have all of their original parts, accessories and manuals. If the product isn't in an acceptable trade-in condition, will propose a reduced payout for the item or ship it back to the customer. The Ritchey Design Upgrade Program limits each household to 2,000 Ritchey Bucks per calendar year.

About Ritchey Design, Inc.
Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well-known for its technical merits through attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. Under its Fit Logic philosophy, Ritchey Design offers a wide range of "cockpit" components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable. Ritchey Design also offers a complete line of innovative products ranging from headsets to tires for professional racers and the serious weekend rider, as well as its line of "Break-Away" travel bicycles for traveling cyclists. For more information about Ritchey Design, please visit Ritchey Design - Bicycle Components for the Performance Rider.
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