It's more a novelty I think. I rode my shimano reps cervello with the dura ace electronic group and as neat as it is, i would never pay that much for it (even at my cost). It's cool, just not that cool.
I was told by LBS that Ultegra Di2 would probably be avail on Trek models in Oct-Dec 2011 timeframe in the US. Anyone know if anything different? What about the price point?
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